Goals and Objectives of Destination Marketing

Goals and Objectives of Destination Marketing
Destination Marketing is an "intentional, realistic and travel oriented method to the edifying and rational modernization of a destination/product. It integrates and stimulates the intention of the visitors, travel service suppliers, and the local travel market. A DMO take cares of all the design creation and implementation of the advertisement and promotional planning, representation as the identity of your destination.
from: http://ezinearticles.com/?Goals-and-Objectives-of-Destination-Marketing&id=6908923
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