The Birth Of Timeshare - A Marketing Genius

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The Birth Of Timeshare - A Marketing Genius

Which ever way you look at it Timeshare was and still is one of the marketing geniuses of our time. Way back in the early sixties a hotelier in the French Alps started marketing his hotel with the slogan \"Why rent a room when you can own the hotel. It\'s cheaper\" and that was it. The birth of a concept that rocked the holiday industry.
from: http://ezinearticles.com/?The-Birth-Of-Timeshare---A-Marketing-Genius&id=682762

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